Marks & Spencer recently took legal action against Aldi when the rival supermarket chain released its own caterpillar cake, Cuthbert. M&S made the intellectual property claim in an effort to protect Colin the Caterpillar cake’s trademark and reputation.
This time, however, it is Tesco’s Curly the Caterpillar which is sending shoppers into a frenzy.
The cake has been going viral on Twitter as customers have spotted an “odd” detail about it.
On the cake’s packaging, a grinning Curly is seen on the right-hand side of the box looking straight ahead.
What has caught people’s attention, though, is what he is staring at.
Curly appears to be staring at a slice of the cake a few centimetres away from himself, which users online have been pointing out is actually his body.
The easily-missed detail was shared in a tweet from @julialarwood, which has since gone viral and received over 55,000 likes.
The tweet said: “WHY IS HE LOOKING AT A SLICE OF HIMSELF”
It has been met with thousands of shocked shoppers giving their thoughts on the image.
One said: “Personal favourite: packets of pork scratchings illustrated with an anthropomorphic pig tucking into … pork scratchings. Or dressed as a butcher.”
A second person added: “See also: THE CHIP GOLEM, eating a portion of his own brain. A common sight in Belgium (and elsewhere, I’m told) #ChipGolem”